Autoglass needed a striking new design for their vehicles, to coincide with their Heroes campaign (which we were also working on). The swoosh - based on a windscreen wipers 'wipe area', and represented by the brand colour palette, creates focused real estate for brand messaging and the company 'Heroes', which provided the photography for aswell.
The design can still be seen across the fleet in the UK and Ireland. Instantly recognisable, the swoosh design has proven to be a hugely flexible tool and is still a fundamental part of brand comms across the business
“elmtree have become an internal extension of our marketing team. I’m delighted we have access to the quality of people and skills they have to offer”Scott Walker, Brand Manager