“elmtree’s understanding of our brand and ability to turn around design briefs quickly is something we’ve been counting on for years to help achieve our web comms goals”
Sara Bergamo, Web Trading Manager
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Royal London
Using time wisely for Royal London
In a sector of boringly similar ads across its competitors, Royal London needed to stand out in the Over 50s market. Struggling with their current supplier, they turned to us to rescue them. Taking a nostalgic ‘Pythonesque’ feel to complement the brand’s querky nature, we produced an animated version of the company’s Roy character in a Victorian guise.
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